Prof. Manu Monasterio

11 July 2022

Manu Monasterio is president of Think Tank 8Ms of Artificial Intelligence & Metaverse Immersive Marketing at the ESADE University Barcelone.

Since 1997, Manu Monasterio is CEO of Achinar, a concept in Marketing Management for China which purpose is to adapt the value proposition of Western companies to the economic, social, cultural and therefore market reality of China.

Manu Monasterio was previously Marketing Strategies Director China, a role in which he advised prestigious companies on the marketing roadmap that best applies to successfully position themselves in the Chinese market.